Shark Tank

Show Notes
3:12 – (First Question) – getting a flywheel business going

4:49 – Brett’s background and how that led to the formation of Ladder

7:58 – Breakdown of the product

9:29 – The sign-up process

10:29 – Key problem for each party of the ladder transaction

12:34 – Diving deeper into the problem of being a health coach

14:29 – How does Ladder differentiate itself from other apps that help people locate a trainer

17:01 – A deeper dive into the consumer using this product

20:28 – The accountability factor being the moat for Ladder

24:12 – How successful is the product right now in terms of recruiting new customers and trainers

28:38 – Their pre-launch interview and research process

31:49 – Going from hypothesis to product development

35:25 – What should founders think about when doing customer discovery, even after they have a product in the market

39:22 – Optimizing in the early stage of a business

43:24 – The defensive moat of a startup

46:20 – Their take on their ability to corner the coaches in this market

49:57 – Is there a side of the producer/consumer side of the equation that is more important.

55:42 – Getting and giving value to your supply, in this case the coaches

58:22 – How to view different phases of a business

1:00:43 – Growing the supply and demand so that neither side gets aggravated

1:02:28 – Market opportunity for Ladder

1:10:55 – Top 2 or 3 goals that Ladder has over the next 12-18 months

1:13:00 – Looking at Ladder, what are the strengths and weaknesses as a potential investment

1:20:40 – Pros and cons of a startup seeking institutional VC money

1:25:11 – Reviewing the pitch